KCSEM Feb. Event | B2B Lead Generation, Qualification & Nurturing

Event Date: Tue, 2/24/2015 6:30PM-8:30PM  (Register Today)

Location: Sprint Accelerator (Crossroads District)

Topic: B2B Lead Generation, Qualification & Nurturing

Speaker: Shawn Elledge, CEO, Integrated Marketing Summit & Sales Lead Automation (Lenexa, KS)


Get the inside scoop on what’s working best today in B2B lead generation, qualification and nurturing. By attending, you will go home armed with proven strategies, tactics, tips and techniques for generating more leads and turning those leads into sales-ready opportunities your salespeople, reps, dealers or distributors. Save yourself from costly and time-consuming trial-and-error approaches by learning what works best in BtoB Lead Generation by attending this KCSEM event.

Shawn will be sharing insights from various marketing experts around the world who have spoken at Integrated Marketing Summit and Demandcon events over the past 5 years. Shawn has had a unique opportunity to learn from some of the best sales and marketing experts from around the world. Some of his favorite speakers include:

Michele Grieshaber, CMO at Silicon Labs, Tony Jaros, SVP and Chief Research Officer at SiriusDecisions, Martyn Etherington, CMO at Mitel, Dan Perry, Sales Force Effectiveness Principal at Sales Benchmark Index, Cheryl Mikovich, Global Senior Marketing Manager at IBM Inside Sales and Hugh Macfarlane, CEO of Math Marketing and author of The Leaky Funnel (Just to name a few).

Topics to be covered include:

  • Understanding Today’s B2B Sales Funnel
  • Industry averages for B2B Lead Generation
  • 3 Ways to Drive More Sales
  • Setting Goals & Expectations
  • Building a Strategic Road Map
  • Content Strategy & Assessment
  • Persona Development
  • Pros and Cons of Marketing Automation
  • Lead Nurturing
  • How Long Before Prospects Buy?
  • Basics in Lead Scoring
  • BtoB Social Media Strategies
  • Helpful Tools, Tips and Tricks

KCSEM events are a great way for local KC residents to learn more about Search Engine Marketing. Our events cater to small business owners, large company decision makers, marketing/ad professionals or those just interested in the online space. KCSEM events are beneficial for networking with others as well as learning about the in’s and out’s of online advertising, SEO, PPC, Social Media, Link-building, etc. We hope to see you February 24th, 2015 at the Sprint Accelerator at 6:30PM! A $5-$10 recommended donation is greatly appreciated to assist with facility costs. (Register Today)

Sprint Accelerator (Entrance on back of building)
210 W. 19th Terrace
Kansas City, MO 64108

Parking at Sprint Accelerator There is ample street parking around the area. The signs posted show a 2-hour parking limit; although they typically aren’t monitored, please park at your own risk. Parking is also available at the Kauffman Performing Arts Center at 1601 Broadway for $3. One garage is on Wyandotte between 16 & 17, and the other garage is on 17th between Central and Wyandotte.

KCSEM Events Calendar