Event Date: Tues. 9/29/2015 6:30PM-8:30PM
Location: Sprint Accelerator (Crossroads District)
Topic: The Complex Web of Personalized Search
Speaker: Heather Physioc, Assoc. Director of Organic Search, VML
In the old days of search engine optimization, the primary goal was achieving #1 rankings in Google and other search engines. Ranking #1 used to mean that everyone searching for your keyword saw your site in the top spot, no matter what. But achieving #1 rankings simply doesn’t mean what it used to anymore. Marketers who still sell rankings as a service, and brands who continue to obsess over this single metric, will be left in the dust. In a continually evolving effort to deliver the most relevant organic search results (and profitable ad experience) possible, Google is increasingly custom-tailoring, contextualizing and personalizing the search engine results pages, and even auto-suggested key terms when you begin typing your query, based on numerous criteria. Learn how search personalization works, how it affects your brand, and what you can do about it.
Heather Physioc is Assoc. Director of Organic Search at global ad agency VML and sister agency Red Fuse, performing search engine optimization services for brands Colgate-Palmolive, Hill’s Pet Nutrition, Kellogg’s, Kashi, Special K, Gatorade, Wendy’s, and dozens of others. Physioc also owns Tentacle Inbound, LLC, a digital marketing firm serving the comprehensive digital marketing needs of small businesses nationwide. She has worked in digital marketing and organic search for nearly a decade. Physioc earned her Bachelor’s of Journalism in Strategic Communication (Advertising) from the University of Missouri, and is currently pursuing an Executive Master’s of Business Administration from Rockhurst University.
KCSEM events are beneficial for networking with others as well as learning about the ins and outs of online advertising, SEO, PPC, Social Media, Link-building, etc. We hope to see you September 29th, 2015 at the Sprint Accelerator at 6:30PM! A $5-$10 recommended donation is greatly appreciated to assist with facility costs.
210 W. 19th Terrace
Kansas City, MO 64108
Parking at Sprint Accelerator There is ample street parking around the area. The signs posted show a 2-hour parking limit; although they typically aren’t monitored, please park at your own risk. Parking is also available at the Kauffman Performing Arts Center at 1601 Broadway for $3. One garage is on Wyandotte between 16 & 17, and the other garage is on 17th between Central and Wyandotte.